Six Myths of Social Sharing

"Videos, pictures, articles, top 10 lists — the amount of content that is created and pumped out on a daily basis can be overwhelming. Whether you are scrolling through your Facebook newsfeed, checking out your Twitter stream, reading the news on your mobile phone or checking out the latest article a friend emailed you, you are constantly bombarded with and absorbing information. The flow of information is constant, however, some of the information you share and how it is shared may not be what you think.

Po.st has dug through their social data and found some surprising information that debunks several social sharing ideas you may have assumed otherwise true."

A key takeaway:

A common myth is: Millennials and young people engage and share brands' content the most, while the truth is users ages 55 - 64 engage with brands' content the most, regardless of using iOS, Android or desktop. Baby boomers are more likely to engage with 41 percent sharing (vs. 19 percent of millennials) regardless of gender.

Take a look at this infographic explaining 6 surprising myths of social sharing.


Source: http://www.po.st/blog/infographic-six-surprising-myths-of-social-sharing#kQFbrpLQmBbh7pwO.97