12 percent Global Top 100 value rise demonstrates brand power
Strong brands surge with new growth
We’ve turned the corner. Brands achieved real and robust growth and brand value rose 12 percent, with every category appreciating in brand value, in the BrandZ™ Top 100 Most Valuable Global Brands 2014.
A 40 percent rise in brand value drove Google to the number one position in the ranking. The brand has appreciated 324 percent in brand value since the inception of the BrandZ™ Top 100 Most Valuable Global Brands in 2006. Apple, the second most valuable brand, has grown 826 percent in value since 2006.