Sunday 14 December 2014

The Meaning of Brand Names

Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. Some brand names take inspiration from ancient mythology, some are completely made-up, and some arrive in the world out of pure luck. We've taken a look at some of the most recognizable brands from around the world to find out just how and why they got their names – we're sure that a fair few will surprise you!


The Meaning of Brand Names #infographic
Source: http://www.visualistan.com/

Quote for the day

“Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain. That is what we're trying to do. It's imperfect but that's what it’s all about.” - Warren Buffett